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| TikTok logo with algorithm behind. Credit: TikTok |
Techneverends - TikTok algorithm is a recommendation system that determines which videos will appear on the For You Page (FYP). The videos that occur will be different from one user to another and will change from time to time according to user preferences.
TikTok itself is now one of the applications loved by young people. Until the first quarter of 2022, Tiktok users have reached 1.39 billion worldwide. This figure is fantastic and is a significant consideration for businesses or brands as a medium to launch promotions.
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For your marketing strategy to work and your business promotion videos to go viral, you must first know how the TikTok algorithm works. The following article will cover that and provide some tips to get your video viewed by more users.
How TikTok Algorithm Works
TikTok algorithm uses an open social network system. This system allows users to see various recommended uploads of other users, as long as they do not make it private.
There are two types of tabs included on the FYP page. The first tab is the Following tab, where users can see various uploads from people they follow. Then the second tab is the FYP tab which contains creative videos that have been adjusted to user preferences.
This is where the TikTok algorithm works to create a different page view for each user. For example, users who enjoy culinary content will be given similar content continuously. So, the content shown on TikTok's FYP page is not based on novelty.
TikTok, through its official website, also states that several factors affect the appearance of each user's FYP. These factors include:
User Interaction
Like Instagram, TikTok's algorithm also works based on user interactions with content in the app. This interaction includes anything that offers clues about the type of content the user likes or dislikes.
Examples can be many things, from which accounts are followed or hidden, which videos are liked and shared with friends, comments posted on other people's videos, to what types of content are created.
Video Information
The user interaction factor is based on how the user interacts with other users in the app, while the video information is based on the content you tend to search for in the discover tab. These captions include captions, sounds, hashtags, effects, and trending topics.
Device and Account Settings
TikTok uses device and account settings to optimize performance. However, since this setting is usually only done occasionally, this factor is acceptable compared to user interaction and video information.
Some of the device and account settings included in TikTok algorithm are language selection, country settings, mobile device type, and interest categories.
Tips for Getting Around TikTok Algorithm to Have Videos With Many Viewers
After knowing how TikTok algorithm works, you can pay attention to the following things if you want your video content to enter the FYP of other users and get lots of views.
Use Relevant Hashtags
Using many hashtags allows your video to enter the discover tab or even the FYP page. However, this does not guarantee that many users will see your content and be included in trending, especially if the hashtags used are not relevant to the content.
You can create appropriate content to increase your business or brand engagement. Therefore, use hashtags relevant to the content of the video produced. You can also analyze in the discover tab what hashtags are trending.
Write a Short Caption
TikTok is not focused on writing and text. However, there is nothing wrong with writing captions in the video as an additional description of the content created.
Make a short but exciting caption to make other users curious about the content you create. It's not impossible; they will play the video to completion and even share it with others.
This interesting caption can invite curiosity about what will happen, such as the sentence "wait for it" or "wait for part 2".
Add Location
TikTok algorithm also works by taking location into account. Where TikTok will recommend videos on other users' FYP pages through videos made by people who are not far from the user's position. In simple terms, TikTok considers proximity in its algorithm.
Consistent in Creating Quality Content
The last thing most essential to note is to create quality content that makes the audience want to watch the video until the end, even repeat it and share it with others.
Highly recommended content is informative content that is packaged interestingly so that it can increase knowledge and entertain so as not to get bored. You can also create content that contains unique facts about things that not many people know so that they are increasingly curious about the content that will be displayed from time to time.
This content creation must also be done consistently because it will only be helpful if you make videos occasionally and randomly.
Conclusion
Unlike other social media algorithms, TikTok algorithm also works according to user preferences. However, this app's algorithm specifically considers user interactions, video information, and device and account regulations.
Knowing how the algorithm works, you can maximize the content you create by using relevant hashtags, short captions, locations and consistently producing quality content.
If you have more budget, you can also use TikTok Pro, which allows you to access metrics and insights that can help improve your marketing strategy.
It's interesting, right folks? What do you think about the algorithm? Please share your thoughts in the comments column below, and remember to tell us about any technology information we missed. In addition, please visit our social media on Facebook, Twitter, and Instagram for other exciting technology news.
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