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| Spotify Tickets main page, Credit: Spotify |
Techneverends - Spotify has been actively testing its latest ideas and products for the past few months to improve the Spotify platform's user experience. Some tests left a positive impression on the Spotify ecosystem, and others as lessons for the next iteration.
One product that made an impression was tickets.spotify.com. Spotify launched this latest product with a website format that sells concert tickets on the Spotify platform without redirecting users to ticketing websites such as Ticketmaster or Eventbrite. On this website, users will see upcoming concerts from well-known artists, and users can buy tickets directly using debit or credit card payment methods. But before making a purchase, users must have a Spotify account first.
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As mentioned on the Spotify Help page, users must first create a Spotify account to be able to purchase tickets, and from the information we've read, it seems that the system does not support self-printed or mailed tickets. To collect the tickets, Spotify explained that users must show a valid email confirmation and Spotify ID on the ticket box at the time of redemption. It also states that users are strictly prohibited from reselling their tickets, as this is something that is prevented by Spotify's retrieval policy.
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| Ticket details page, Credit: Spotify |
Currently, on the main page of the website, if we look at the navigation menu, users can select the Help menu to go to the FAQ page, where users can get detailed questions and answers for Spotify's latest products. Then in the My Concert menu, users will get info about a list of concerts with tickets that have been purchased and expired. Likewise, for the My Booking menu, users will get detailed information such as ticket purchase date, order number, total payment, and other information. Then below, users can see artists who will hold concerts in the United States in the next few months. As you can see, many featured artists joined Spotify Live Events, such as Limbeck, Annie DiRusso, Dirty Honey, Crows, TOKiMONSTA, Four Year Strong, and Osees.
Based on the information cited on Techcrunch, Spotify will now focus on selling pre-sale tickets instead of direct ticket sales. But unfortunately, there is no further information about this sales strategy.
In addition, it turns out that Tiktok has also carried out a similar movement to support content creators in selling their event tickets. Earlier this month, Tiktok announced a series of partnerships with Ticketmaster, so we can predict that there will be a ticket purchase function in the Tiktok application in the future.
Interesting, right? Do you think this latest Spotify product will have a lot of fans? Or even lose to compete with Tiktok? Write your comment in the comment box below, and don't forget to visit our social media on Facebook, Twitter, and Instagram for other exciting technology news.
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